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Estonia is so much more than “the world’s foremost digital nation”, yet there is a strange lack of direction in the way we tell the world about ourselves. Our panel of long-term Estonian residents from different countries has between them more than half a century’s worth of Estonian stories. What are the things that have kept them here, what makes Estonia so special that they would choose to make it their home? And what is there we can build on to attract talent and visitors, and get businesses to invest here?